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This is a bit of a loaded paragraph

• IHS Automotive/Polk (commissioned by a chat company) found that...
  
• Recent Research - December 2012 (updated in 2014 - corrected below) isn't that recent in the automotive world
  
• that 1 in 3 (33%) identifiable shoppers - This is specifically only users who volunteered personally identifiable information, but it still doesn't make sense. Another study released by Contact at Once says that 60% of participants who had chat on their website say they sell 5 or more cars (it's less than 10, because only 25% said they sell 10). So for those 60% that sell 5 cars, if 1 in 3 identifiable shoppers bought a car, that would mean that they only got 15 identifiable chats in one month? Smells like cherry picked numbers.

Please correct me where I have gone astray here. 

And yes, I'm this hard on anyone who makes any claim