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In a perfect world, yes but it's not really about what you want in a transaction necessarily. It is what customers want and how they want to engage. I spoke with a dealer yesterday, using one of my competitor products and he tells me they get 15- 25 chat requests per day with a 1 out of 4 closing ratio.  We both agree that this is mainly due to the ability to continue a chat throughout the day regardless of where the prospect is.