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What are your thoughts on a custom home grown, not a 3rd party AI that the dealership would have total control of that could be used as a Chatbot, maybe even one that could scrape data across the internet to find what the custom is looking for and bring that data into the dealerships website?


A custom, home‐grown solution can offer significant benefits. With total control over the technology and data, the dealership can tailor the chatbot precisely to its brand, customer needs, and operational workflows. This means you can integrate it deeply with your CRM, inventory systems, and even use it to fetch real-time, relevant data from the web that aligns with what your customers are searching for.


What do you think? Do you see more potential benefits or challenges with a custom-built approach?