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I think AI does some neat things but I've yet to understand the thought process of using it as a communication medium. I can sort of understand after hours cases but the rest of it sort of goes against the whole point of the dealership model. What value does a dealer offer if there isn't a need for an individual to answer my questions and guide me through the buying process? If this isn't needed or is bypassed, what benefit do I get from a dealer that I couldn't get ordering directly from the OEM?I would think it would make more sense to be the version of the AI you want to implement. Put your trained sales staff in front of customers on your website just like if a customer was on the lot. Build rapport early in the process and streamline the experience.
I think AI does some neat things but I've yet to understand the thought process of using it as a communication medium. I can sort of understand after hours cases but the rest of it sort of goes against the whole point of the dealership model. What value does a dealer offer if there isn't a need for an individual to answer my questions and guide me through the buying process? If this isn't needed or is bypassed, what benefit do I get from a dealer that I couldn't get ordering directly from the OEM?
I would think it would make more sense to be the version of the AI you want to implement. Put your trained sales staff in front of customers on your website just like if a customer was on the lot. Build rapport early in the process and streamline the experience.
