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I know you mentioned this but I think the accidental clicks are a pretty decent number, say 40-50% of the clicks that don't register as sessions. The user closes the browser before anything renders. I'm not sure there's a way to separate this from the total. Although I completely agree with your premise part of this is unavoidable. Using your portal site as an example Google tag manager was the 3rd thing to render so the slowness you are referring could be from this not rendering right away on the site or not asynchronously. It important for every dealership to ensure their GTM renders right away, like Garber's, so you can get an accurate measurement.


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Thinking about what causes website slowness I think it important to talk what causes this. Generally 4 categories:

1. The host  2. Base website  3. Third party code  4. User


As a dealership you can really only influence 3 of these and you may not be able to get your provider to change the host or their base website code, leaving #3 as your primary focus. This is also typically the main issue as the add-ons have implementation issues.