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Might be worth mentioning the bounce rate. This can often be a bit misleading. It wouldn't be unusual to get a higher bounce rate in the AM, and towards 5pm. A number of people visit your site simply to get the service phone number or address which are typically on the homepage. So much so, we've often disabled ads during peak service hours since people will google the store... click on our ad.. just to get the number and 'bounce'.