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I've noticed a lot of dealer sites don't have a secure https connection.


Over 2 years ago, Google starting using https as a ranking factor https://webmasters.googleblog.com/2014/08/https-as-ranking-signal.html


Not only is this a ranking factor, but it's a better user experience. Users to your site will see the secure lock on your site, building trust.


You can get free certificates from sites like https://letsencrypt.org/


How many of you aren't using https yet?