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[USER=9908]@BenAdler[/USER]


While all ranking factors are important, this is a tiny percentage factor also "For now it's only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high quality content" on the other hand we continue to have several issues on the systems integrations between non secure tools/content in the site.


The industry will move sooner or later to the new standard, but don't do it before its ready on a wider scheme just because Google said its a ranking factor. How your lot attendant washes the cars this week has more impact on your sales than this.