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[USER=9908]@BenAdler[/USER]I'm all for HTTPS but right now it's a very tiny ranking factor. Basically if two sites are identical in every single other way possible (which rarely happens) Google would break the ranking tie if one of the sites had https and the other didn't. Here's a good article on it:http://searchengineland.com/googles-gary-illyes-https-may-break-ties-between-two-equal-search-results-230691It can also actually cause SEO issues if not done properly (biggest mistake: not 301 redirecting the non https domain to https). So it's not something that should be done by just anyone. Here's a good checklist on migrating from http to https:http://searchengineland.com/http-https-seos-guide-securing-website-246940What's a much bigger deal than the minute SEO boost though is Google's plan to eventually label all HTTP sites with a red warning icon in the Chrome URL bar. There's no timeline on when exactly it will happen but Google has indicated that is the plan. I'm going to bet over 75% of dealer websites will not be migrated over to https when this happens due to the slowness of certain OEM website providers and will cause another huge panic with dealers like "mobilegeddon" did back in April 2015.[ATTACH=full]3239[/ATTACH]https://security.googleblog.com/2016/09/moving-towards-more-secure-web.html
[USER=9908]@BenAdler[/USER]
I'm all for HTTPS but right now it's a very tiny ranking factor. Basically if two sites are identical in every single other way possible (which rarely happens) Google would break the ranking tie if one of the sites had https and the other didn't. Here's a good article on it:
http://searchengineland.com/googles-gary-illyes-https-may-break-ties-between-two-equal-search-results-230691
It can also actually cause SEO issues if not done properly (biggest mistake: not 301 redirecting the non https domain to https). So it's not something that should be done by just anyone. Here's a good checklist on migrating from http to https:
http://searchengineland.com/http-https-seos-guide-securing-website-246940
What's a much bigger deal than the minute SEO boost though is Google's plan to eventually label all HTTP sites with a red warning icon in the Chrome URL bar. There's no timeline on when exactly it will happen but Google has indicated that is the plan. I'm going to bet over 75% of dealer websites will not be migrated over to https when this happens due to the slowness of certain OEM website providers and will cause another huge panic with dealers like "mobilegeddon" did back in April 2015.
[ATTACH=full]3239[/ATTACH]
https://security.googleblog.com/2016/09/moving-towards-more-secure-web.html
