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There is one potential benefit of buying a "name brand" ssl certificate over a free / off-brand one - increase in conversion rate.


Users would most likely trust a site with a Norton Secured badge much more than one with a Let's Encrypt badge even though there may be no technical security advantage.


We're paying $1,500 a year for a Symantec Norton SSL certificate, I'm hoping it will lead to a large enough increase in conversions to justify the cost. We'll find out soon enough :)


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