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One factor to consider is while third party data providers have a larger network, Facebook has a considerable amount of data as well. It's only a short matter of time before they launch an alternative.In the interim, dealers should think about how they will attract customers to their digital properties-- Facebook or web.Players or content that can operate as "first party" will be critical to steal market share while everyone else is scrambling. We think virtual reality test drives will be one of the winning methods.
One factor to consider is while third party data providers have a larger network, Facebook has a considerable amount of data as well. It's only a short matter of time before they launch an alternative.
In the interim, dealers should think about how they will attract customers to their digital properties-- Facebook or web.
Players or content that can operate as "first party" will be critical to steal market share while everyone else is scrambling. We think virtual reality test drives will be one of the winning methods.
