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And even if you want to market for conquest, you can still build look a like audiences using your DMS/CRM data...add to that offline attribution, you can then match clicks to sales in a 28 day window with profit per deal for a real ROI picture....all of which without partner data.

[QUOTE="Dave Lemmon, post: 49651, member: 9162"] And even if you want to market for conquest, you can still build look a like audiences using your DMS/CRM data...add to that offline attribution, you can then match clicks to sales in a 28 day window with profit per deal for a real ROI picture....all of which without partner data. [/QUOTE]

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