Reply to thread

Kevin,

Great find! This company you're looking at has their game on.  That page may look simple, but there is a lot of trial and error (aka optimizing) that you're looking at.

In the Internet Marketing world, these are called "squeeze pages".  A Squeeze page built around one game plan....  "we will give you something if you give me your contact info".

EXAMPLE:

Here is one I tripped across last week while trying to find a way to cure my dog of chewing my homework!: TrainMyAggressiveDog.com | Free Video For Training Your Aggressive, Chew-Happy, or Biting Dog

Squeeze pages work and are not expensive:

squeeze page examples - Google Search

Squeeze page success has 2 criteria: The page design PLUS the message.   Grappone's exmaple is a home run.  Killer call to actions all over the page (page design) and the Message ties perfectly into creating an real up.  Very well done indeed.

I think they are a perfect fit for PPC or SEO landing pages.  They will also work for your home site promos (i.e. home site banner ads, pop unders, exit messages and $off coupon popups).  I have been drawing up models to build for months now.