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Hey Guys, the complaints were all around the word "holy." The event didn't "blast off" by any means and we really upset a long time client who's wife "will never step foot in our store ever again" They're a fairly large commercial account and we have a much larger then average heavy duty truck shop so upper crust is always pretty sensitive to anything to do with fleets. The decision to stop was based on year over year results not increasing by extraordinary levels and the consensus that we could generate similar sales with a different event.

I was a strong proponent to continue the sale. The year over year numbers were up and we were adding tons of names to our database which if we handled right can have a hard number attached to it over time but short term has no real glaring ROI. I know a few people who would make intense arguments over the high value of a dealer's database which I tried to unload onto our team but fell short.