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I would have thought you were down here in the bible belt and not in Canada.  But bad timing on ads is bad timing always.  We had a good one in the local newspaper last week.  On the front page of the paper was a big article about the Toyota Recalls and on the next page was a half-page service advertisement from us on Camry service deals  ....whoops.  We just forgot to switch the regularly running ad to another brand.