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The retail environment is funny. Customers say they don't want games, and don't want a back and forth. As an experiment, in my store, when prompted, I tried giving out my best and final price with no hassle. Closing ratio tanked. People hate the dance, but they need the dance. It's really odd. American consumerism is all about bargain hunting and perception of savings, not hard facts and logic. It's one of the many reasons why I decided to move on from the retail environment.