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I think we're getting off track on this discussion.The post was about whether dealers are really behind other industries when it comes to technology, digital marketing and the customer experience. And, if they are, does it matter?I argue that dealers are not behind when it comes to technology or digital marketing; and that the customer experience doesn't matter enough for dealers to want to make the wholesale changes necessary to drive a great experience every time.
I think we're getting off track on this discussion.
The post was about whether dealers are really behind other industries when it comes to technology, digital marketing and the customer experience. And, if they are, does it matter?
I argue that dealers are not behind when it comes to technology or digital marketing; and that the customer experience doesn't matter enough for dealers to want to make the wholesale changes necessary to drive a great experience every time.
