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It's easy to make it look like dealers are so behind. Truth is, it's a slow moving business first. Just like a larger ship.


A dealership is a collection of multiple businesses tapped together and by the time you're done, you have a collection of 80 outside solutions surrounding the dealer core like little satellites.


Its really easy to pick some of them and make it look outdated.


Take a step out of the auto industry and work with other types of retail businesses and you'll realize the grass is not always greener. I'm looking at you healthcare, real estate!