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Truer words have never been spoken.  My company just recently rolled up Real Estate with Automotive and I've been digging in to learn more about the RE vertical.  Amazed by the lack of sophistication in most of their marketing efforts.  Most similar to automotive, though, is the proliferation of 3rd party listing sites (Redfin, Trulia, Zillow, etc) and little to no effort to counter or best their efforts.