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Yes, I asked the service manager for help finding leads but he took the position that if he refers customers to the sales department that his repair income would decrease. On occassion people wander from service, or parts, into the showroom.As I think about how to mine the CRM I believe I understand that the best prospects are people who have bought from us before and who service their vehicles with us. What strategies should I employ to develop leads from the service department?
Yes, I asked the service manager for help finding leads but he took the position that if he refers customers to the sales department that his repair income would decrease. On occassion people wander from service, or parts, into the showroom.
As I think about how to mine the CRM I believe I understand that the best prospects are people who have bought from us before and who service their vehicles with us. What strategies should I employ to develop leads from the service department?
