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Prospecting outside the dealership walls will help you get deals, there are more deals outside your walls than will ever come into your store.

I learned a lot from Fran Taylor, he's a bit old school now, but the techniques still work, here's a good link to learn more about his methods:[MEDIA=youtube]NIcOrMCPFUw[/MEDIA]

View: https://www.youtube.com/watch?v=NIcOrMCPFUw



Send out videos constantly, walk around videos, videos of the inventory coming in, videos of the service dept.


Let everyone know you are in the car business and there to be a resource, everyone you meet should know what you do and how to get in touch with you.