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2 things:


  1. You need to provide value to prospective customers
  2. You need to automate as much as possible

How do you do it?


  • Templates: Depending on your permissions in Elead, you might be able to do email blasts, but even if you can't - you can email pre-written emails.
  • Videos: already mentioned, but you record a video once, and you can email it thousands of times, and it will be online, working for you while you sleep.
  • How to provide value? Make helpful content. Tutorial videos, walk-arounds and test-drives, comparisons, demos of specific features. Here is my personal channel for example: https://www.youtube.com/channel/UCC7GCW8joAdzaNEgd5-fG_A
  • My tutorial on making videos: [MEDIA=youtube]ittbuKt-uDw[/MEDIA]
    View: https://youtu.be/ittbuKt-uDw
  • Other than videos: an easy email template to send out would be 5 cars that are scheduled to go to an auction. Update it weekly, get the info from your used car manager.