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Joe, I used to work for Dealere when they first started. From my experience there, I had the same thing in mind and developed a platform to do this (like a Shopify for dealer sites) - but the problem I found is in the numbers. There's not a large enough market of new players to build and support something like this - let alone pay for it. Most of the new players will have developers that want to use their own tools to build the site with. The new players I feel will also not be comfortable paying for a platform that takes money away from their own pockets. There's also liability issues as well. So I scrapped the project. I think there will be a day when something like this has a large enough market to pursue.

What do you think a dealer's website is worth to them?