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I work with DE and I can tell you that we have some amazing back end tools that no one, nobody, nadie, uses.One example that amazes me:We have integrated with the backend: phone calls (listen to them), chats, credit apps, emails, Google analytics, Google adwords, crags list, and a few other things (internal reporting such as conversion rate, etc) and when I monitor the system I see less than 10% of the dealers access the system. That tells me that they either log in 8 different systems to get this information or that they don't look at this information at all (I bet for the later).
I work with DE and I can tell you that we have some amazing back end tools that no one, nobody, nadie, uses.
One example that amazes me:
We have integrated with the backend: phone calls (listen to them), chats, credit apps, emails, Google analytics, Google adwords, crags list, and a few other things (internal reporting such as conversion rate, etc) and when I monitor the system I see less than 10% of the dealers access the system. That tells me that they either log in 8 different systems to get this information or that they don't look at this information at all (I bet for the later).
