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One of our stores does it, the rest can't seem to find the time.

The store that does it noted a few things:

1. Competitors weren't doing it, so it differentiated them
2. Actual photos meant the consumer knows you have that vehicle on the lot, not "on order" or any other status
3. The photos look much better and are often a better representation of colour, packages, etc.

Some downsides I've noticed personally were that new car leads actually dropped a bit (only looked at 90 days comparison before and after). I dug as much as I could before my brain started hurting, but it looked like it was reducing leads on questions like, "Does this vehicle have navigation", "Does the vehicle have fog lights", etc. I haven't had a chance to go back and run the numbers again, but they've been doing new inventory photos for over 18 months now.

http://www.oakridgeford.com/inventory/new

vs

http://www.conceptford.com/inventory/new