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That's the harder part for me to track, as I'm external to the stores.On the pre-owned side we have had a system in place to track that and we proved to them that more qualified leads (less crappy ones) actually resulted in more floor traffic and an increase in sales.Unfortunately, at that same store they hardly track anything on the New Vehicle side. It's approximately 10-15% of their website traffic, but a much higher % of their floor traffic in-store.I wish I had these answers, but they're keeping me in the dark, aside from their assumptions.They believe the photos are helping them outsell their competitors and they did go from #3 of 3 in the city to #1. However, that could have been the website change, addition of New Inventory photos, the fact that the other dealers were renovating, etc.
That's the harder part for me to track, as I'm external to the stores.
On the pre-owned side we have had a system in place to track that and we proved to them that more qualified leads (less crappy ones) actually resulted in more floor traffic and an increase in sales.
Unfortunately, at that same store they hardly track anything on the New Vehicle side. It's approximately 10-15% of their website traffic, but a much higher % of their floor traffic in-store.
I wish I had these answers, but they're keeping me in the dark, aside from their assumptions.
They believe the photos are helping them outsell their competitors and they did go from #3 of 3 in the city to #1. However, that could have been the website change, addition of New Inventory photos, the fact that the other dealers were renovating, etc.
