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Very rarely is the luxury of "do this exact thing, then money will hit your pocket" definable with the simple point of a finger. There are always varying circumstances at play; not a silver bullet.However, if I read between the lines of what you're saying I see promise in their photography efforts. They've stuck with it for 18 months! That's a significant long term investment for the car business. We don't do a damn thing for longer than 90 days if we don't see value in it.So, I would have to say "some downsides" of less leads coming through is actually a sign of a upsides! Leads suck. They're a ton of work, not a lot of customer commitment, and have a much lower closing ratio than floor ups. Give me a floor up! Screw those Internet leads! Build me a website that makes the up bus roll; not the lead train.
Very rarely is the luxury of "do this exact thing, then money will hit your pocket" definable with the simple point of a finger. There are always varying circumstances at play; not a silver bullet.
However, if I read between the lines of what you're saying I see promise in their photography efforts. They've stuck with it for 18 months! That's a significant long term investment for the car business. We don't do a damn thing for longer than 90 days if we don't see value in it.
So, I would have to say "some downsides" of less leads coming through is actually a sign of a upsides! Leads suck. They're a ton of work, not a lot of customer commitment, and have a much lower closing ratio than floor ups. Give me a floor up! Screw those Internet leads! Build me a website that makes the up bus roll; not the lead train.
