Can you come do a seminar for my clients?! 
I once had a client years ago who asked to get rid of all forms because no one followed up on them. He said every VDP should have a button that says "Contact Us" and it pops up a map and a phone number. No sense in asking for information they won't use. Having mystery shopped hundreds of websites in my short tenure in the industry, I can tell you that far more dealers should consider this strategy if they don't have a proper ILM.
We are going through this with a few dealers now when they move from a "high conversion" platform to our websites.
They come to us because they want a different style of website that bucks the trends, but then they expect me to provide the same # of crappy lead submissions their graphics-and-call-to-action-spammed website provided. The difference isn't huge, but every time I have to go back through their CRM and show them that the leads they were getting before were not resulting in sales or even floor traffic - most of them were questions that we try and solve with the new websites and better photography initiatives. Good photos can answer so, so many questions.
All that said, I don't want to get off topic too much. I am a firm believer in New Vehicle photos, but I know that our higher volume stores on the used side claim their photographer is too busy with those photos and they would need a second photographer in order to do it adequately. (One photographer is paid a full-time salary and shared between 3 stores in Toronto)
Now that AutoTrader up here and other sites are also accepting New Inventory, I think we will start to see an increase in custom photos on new vehicles.
