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Hey Brad!  Totally get it about SEO being so overpromised and underdelivered but it's definitely the best and least expensive way to gain long term traction without constantly opening up your checkbook!  That being said - My passion is SEO - which is the 1st company I formed (SERVO365 - Search Engine Results, Voice Optimization) before expanding my services based on dealer requests.   I am a boutique consulting firm - not a vendor - but rather your partner - , optimizing digital efforts, SEO, etc and ensuring that digital vendors do what they say they'll do - and fortunately I have the technical knowledge to hold their feet to the fire.     Happy to provide references if you want to take a look at my services and chat to see if we are a mutual fit.  We need to be on the same page to make a good partnership