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Brad - 99% of the time, a Genesis store doesn't need SEO - but as a new point, you're going to need some solid Local SEO to prove to Google that you're a new and valid real world entity. Without good Local SEO, you're not going to show up well for anything other than the dealership name for quite a while - sometimes even 6-12 months. Happy to hop on a call and just explain how the algorithm works and which signals are important to optimize so you can get your store to show up sooner. Also happy to help explain what you need to look for in an SEO partner...