this is what i was looking for, thank you Chris!
maybe I should have been more clear. I am not new to this, i've been around automotive marketing in a dealership and currently do it for a marketing firm that does everything. I know what dealerships need for marketing, i was just looking for some more input from the dealers themselves.
When i say the "same BS" that all other marketing companies provide, is the false sense of "getting clicks" and traffic to your websites. I want the dealers here to look at the marketing reports that their digital marketers provide them. How many clicks do you have and what percentage are from the "branded" campaign? I'm going to guess 40-50% of your clicks?
I have looked at reports, i have worked with the "top" automotive marketing firms, and this is the case across the board.
when you question this to your digital marketer, what is their response? "there is competition out there and you have to protect your brand from people trying to conquest your dealerships name" This is somewhat true, however what they're really doing is stealing clicks from your SEO efforts.
Think about it... someone is googleing "your dealership" and clicking on the first thing they see... which is a paid ad. User clicks on this, submits a lead, and bam. your amazing marketing firm just got you a lead! but what they're really doing here is taking away from the SEO that you have worked so hard for.
This is something that would really piss me off if i were a dealership. This is not TRUE marketing, its just stealing credit from something that is already established, your brand name.
so I'll ask again, what are some thing that piss you off about your current marketing efforts?
