1) If balloons sell cars, good popcorn could sell dealers...there's a company that does well using cookies after all.
2) Don't call at the end of the month to show me something; don't over promise and under deliver; research don't stalk the dealership; offer something we don't obviously need - if it's THAT obviously lacking, apparently we're not interested; don't try to stand out the same way everyone else does; LISTEN to what dealers tell you.
3) Trade show floors are flooded with the newest, shiniest, loudest toys. Some things are promoted of the person's reputation by their group of followers and others on the merits of the product. Look at yourself, your passion and your drive; look at your past-successes and failures-there you will see your path. Before offering it to the community, make sure it's not based on perceptions but facts people that do not know you can understand and believe in.
4) I wish I had a "BSS" or "BS Sniffer." Someone who was paid a small fee to find the real answer to all of the BS lines we're pitched. Whether by a current or prospective vendor or partner, we are told about abilities, integrations, stats, profitability, ect that are usually not true. With an existing list of products and tools, my BSS would be on call to find the real answer saving the dealership time and money.
