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No one called out Charlie's work...Anyway,Charlie, you seem to be looking for a better way to present reports to the dealers and break down the data better to identify the effectiveness of e-marketing.I suggest you check out Brian Pash's Roibot, while it is not perfect it is a good way to gather a lot more information together for dealerships with multiple campaigns, advertising channels, etc, going on.Other than that, mostly everything you are talking about is recorded in G. Analitys and webmaster tools, both of them have API's that you can use to break and use their data. Even more advanced if you want to incorporate pre-roll ads, etc, you also have and API with Youtube.All the tools are there, you just have to build the reports.
No one called out Charlie's work...
Anyway,
Charlie, you seem to be looking for a better way to present reports to the dealers and break down the data better to identify the effectiveness of e-marketing.
I suggest you check out Brian Pash's Roibot, while it is not perfect it is a good way to gather a lot more information together for dealerships with multiple campaigns, advertising channels, etc, going on.
Other than that, mostly everything you are talking about is recorded in G. Analitys and webmaster tools, both of them have API's that you can use to break and use their data. Even more advanced if you want to incorporate pre-roll ads, etc, you also have and API with Youtube.
All the tools are there, you just have to build the reports.
