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I used to love doing this with vendors that came into our office, and one of the main reasons why i made this post. I was looking at reports from other marketing groups and saw that they were spending a majority of the money on "branded" campaigns with SEM getting clicks and false results. Another example was claiming clicks or conversions based off of display ads that the user might have been shown, but never clicked on.In the reports, it'd show high clicks and graphs pointing up, so everything must be good! When in reality, they were just getting screwed.
I used to love doing this with vendors that came into our office, and one of the main reasons why i made this post. I was looking at reports from other marketing groups and saw that they were spending a majority of the money on "branded" campaigns with SEM getting clicks and false results. Another example was claiming clicks or conversions based off of display ads that the user might have been shown, but never clicked on.
In the reports, it'd show high clicks and graphs pointing up, so everything must be good! When in reality, they were just getting screwed.
