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If you wanted to get your toe in the door develop some dealership specific custom reports for Google Analytics - really detailed numbers that can be emailed each week to show different specific numbers - I am a individual consultant and have some that are popular but keep for just my guys - it is amazing the referral work I get from them. They are no included in all my proposals regardless of industry.

Get them where they can pull stats from other tools say Salesforce or other CRMs and you will get clients.