Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature currently requires accessing the site using the built-in Safari browser.
Normal
The greatest theft of dealer money today is SEM... often with the (unintended) help of the OEM (usually via Co-Op programs with "approved" providers).My average discovery of waste and/or fraud from SEM is about $6,000/month per rooftop. This does not count what the dealer is losing from just plain bad keyword management.It's disgusting and I have no idea why the OEMs continue to support this when it's so easy to uncover. (Imagine if every GM or Toyota dealer had an extra $6,000 each month to spend on effective advertising? What would that translate to in terms of share taken from Ford or Honda?)
The greatest theft of dealer money today is SEM... often with the (unintended) help of the OEM (usually via Co-Op programs with "approved" providers).
My average discovery of waste and/or fraud from SEM is about $6,000/month per rooftop. This does not count what the dealer is losing from just plain bad keyword management.
It's disgusting and I have no idea why the OEMs continue to support this when it's so easy to uncover. (Imagine if every GM or Toyota dealer had an extra $6,000 each month to spend on effective advertising? What would that translate to in terms of share taken from Ford or Honda?)
