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I've seen this so many times.Have called vendors on it and, by their surprise, I can tell next to no dealers check their reports to realize they're purchasing clicks from customers 2-3 hours away in a market that makes no sense.SEM vendors have, in my limited experience, always tried to consume an entire budget (if not suggest raising it) even if it's not necessary and the point of efficiency is long past.
I've seen this so many times.
Have called vendors on it and, by their surprise, I can tell next to no dealers check their reports to realize they're purchasing clicks from customers 2-3 hours away in a market that makes no sense.
SEM vendors have, in my limited experience, always tried to consume an entire budget (if not suggest raising it) even if it's not necessary and the point of efficiency is long past.
