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Yeah if you don't have the right person you can end up wasting even more money than if you used a vendor so it's not something I'd recommend to everyone.We've found all of our metrics have went up by running them in-house though. We're driving much more relevant traffic and wasting less money through more highly targeted ad group segmentation and keyword targeting which is generating us more leads, calls, and showroom traffic.I think it's pretty rare in the auto space for a new car dealer to have an average account CTR of 15-25%. The only thing that is ever that high is a vendor's 30-35% management fee.[ATTACH=full]3566[/ATTACH]
Yeah if you don't have the right person you can end up wasting even more money than if you used a vendor so it's not something I'd recommend to everyone.
We've found all of our metrics have went up by running them in-house though. We're driving much more relevant traffic and wasting less money through more highly targeted ad group segmentation and keyword targeting which is generating us more leads, calls, and showroom traffic.
I think it's pretty rare in the auto space for a new car dealer to have an average account CTR of 15-25%. The only thing that is ever that high is a vendor's 30-35% management fee.
[ATTACH=full]3566[/ATTACH]
