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I just don't see it making sense.If someone types in "Garber Chevrolet" you would think, based on all the evidence, that they're looking specifically for you.So you're going to pay for them to click an ad, rather than trust that they can find your organic listing, even if there are other ads?Would be interested to see traffic numbers by changing only the name purchases.We did it with some dealers in Ottawa after they fired Reach(IntoYourWallet)Local - we cancelled the 62% of their spend that was on their own name and their traffic only went up after we re-allocated those funds to keywords that had competition, getting visitors we weren't already going to get.
I just don't see it making sense.
If someone types in "Garber Chevrolet" you would think, based on all the evidence, that they're looking specifically for you.
So you're going to pay for them to click an ad, rather than trust that they can find your organic listing, even if there are other ads?
Would be interested to see traffic numbers by changing only the name purchases.
We did it with some dealers in Ottawa after they fired Reach(IntoYourWallet)Local - we cancelled the 62% of their spend that was on their own name and their traffic only went up after we re-allocated those funds to keywords that had competition, getting visitors we weren't already going to get.
