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Trust me, I wish I didn't have to and at some stores we don't. There are usually 2 scenarios where we run brand campaigns:1. A competitor is bidding on our name which a) pisses off our managers and b) causes us to lose about 5% of our traffic that is searching for us by our brand name which is the most valuable and high converting traffic out there.2. Our manufacturer is running a brand campaign for us that drives traffic to our sucky low converting OEM-mandated CDK sites which diverts 50% of our brand traffic to a poor performing website. I've fought tooth and nail to tell them we don't want this "service" but I can't get them to stop.When you factor in that our average brand CPC is $0.24 across all of our accounts it's a fairly small price to pay to make sure our most valuable traffic lands on our highest converting website.
Trust me, I wish I didn't have to and at some stores we don't. There are usually 2 scenarios where we run brand campaigns:
1. A competitor is bidding on our name which a) pisses off our managers and b) causes us to lose about 5% of our traffic that is searching for us by our brand name which is the most valuable and high converting traffic out there.
2. Our manufacturer is running a brand campaign for us that drives traffic to our sucky low converting OEM-mandated CDK sites which diverts 50% of our brand traffic to a poor performing website. I've fought tooth and nail to tell them we don't want this "service" but I can't get them to stop.
When you factor in that our average brand CPC is $0.24 across all of our accounts it's a fairly small price to pay to make sure our most valuable traffic lands on our highest converting website.
