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Yeah we usually don't run campaigns targeting competitors because it's generally flushing money down the toilet. The only thing it's great for is boosting someone's ego.We do however run competitor campaigns at our sub-prime dealerships because it's a great way to make our target customer aware that there is a better option to the XYZ buy here pay here they're searching for. We find these campaigns convert very well.
Yeah we usually don't run campaigns targeting competitors because it's generally flushing money down the toilet. The only thing it's great for is boosting someone's ego.
We do however run competitor campaigns at our sub-prime dealerships because it's a great way to make our target customer aware that there is a better option to the XYZ buy here pay here they're searching for. We find these campaigns convert very well.
