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Below is another optimization tactic I employ that few automotive ppc vendors seem to use.I found that Google was a little too liberal in identifying people "who show interest in my targeted locations" and I ended up reaching a bunch of people way outside of my targeted area.Switching to the non Google recommended targeting option boosted our performance significantly (and saved us money).[ATTACH=full]3569[/ATTACH]
Below is another optimization tactic I employ that few automotive ppc vendors seem to use.
I found that Google was a little too liberal in identifying people "who show interest in my targeted locations" and I ended up reaching a bunch of people way outside of my targeted area.
Switching to the non Google recommended targeting option boosted our performance significantly (and saved us money).
[ATTACH=full]3569[/ATTACH]
