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[USER=4695]@reverson[/USER] - Great Campaign! Really impressive numbers and set-up, well done.I agree that you should only target people in the locations you are going after.Lets not forget about Display...it can be a great cost effective way to bring those customers back to the site. It has to be relevant and specific. I cannot stand those remarketing campaigns that just show some generic ad with the name of the dealership as if most users are NFL players, have amnesia or alzheimer. [ATTACH=full]3570[/ATTACH]Our Display campaigns can pull over a 1% CTR especially on Facebook where we are seeing 2%. We have our own analytics platform that feeds Google/Facebook data on who to target (for example we can tell Google/FB to target people who looked only at a VDP of a new Accord within a radius and did not submit a lead or call the dealership). Example user from our analytics platform:[ATTACH=full]3571[/ATTACH]
[USER=4695]@reverson[/USER] - Great Campaign! Really impressive numbers and set-up, well done.
I agree that you should only target people in the locations you are going after.
Lets not forget about Display...it can be a great cost effective way to bring those customers back to the site. It has to be relevant and specific. I cannot stand those remarketing campaigns that just show some generic ad with the name of the dealership as if most users are NFL players, have amnesia or alzheimer.
[ATTACH=full]3570[/ATTACH]
Our Display campaigns can pull over a 1% CTR especially on Facebook where we are seeing 2%. We have our own analytics platform that feeds Google/Facebook data on who to target (for example we can tell Google/FB to target people who looked only at a VDP of a new Accord within a radius and did not submit a lead or call the dealership). Example user from our analytics platform:
[ATTACH=full]3571[/ATTACH]
