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Thanks!

And yeah we definitely use display for both remarketing and in-market customers.

We use Google Sheets to input our monthly deals each month then our search ads auto-update through ad customizers, and display ads through Google Web Designer. Makes it much easier to scale vs doing manually for as many stores as we have. It also provides a consistent experience between display, paid search, and our website.

We find that a customer being exposed to a display ad of ours influences future paid search traffic, resulting in higher CTR and more engaged traffic. So it's an ancillary benefit to the impressions and clicks from the actual display campaign.

We also use RLSA to make sure our past sales / service customers and prior website visitors don't get conquested by a competitor after our significant investment in initially acquiring them.

Next up for us is tying it all together with consistent video messaging through Youtube Trueview and Facebook!

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