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[USER=176]@brianpasch[/USER] posed the below scenario on Facebook a couple days ago.I know Toyota tried this with Performics / Saatchi & Saatchi managing paid search for every tier but reversed course last year.I think it can be done with the right person managing it and buy-in from all parties (which is probably the most difficult to achieve). I hope it doesn't come to fruition though because right now I have a huge competitive advantage managing everything in-house while every other dealer uses sucky providers. I not only get better performance but I also save significant money which allows me to use that saved money towards additional advertising mediums.
[USER=176]@brianpasch[/USER] posed the below scenario on Facebook a couple days ago.
I know Toyota tried this with Performics / Saatchi & Saatchi managing paid search for every tier but reversed course last year.
I think it can be done with the right person managing it and buy-in from all parties (which is probably the most difficult to achieve). I hope it doesn't come to fruition though because right now I have a huge competitive advantage managing everything in-house while every other dealer uses sucky providers. I not only get better performance but I also save significant money which allows me to use that saved money towards additional advertising mediums.
