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Ok guys... My results are in. We made the change to switch from Accelerated delivery to Standard delivery for our Brand Campaign. That is the only change that was made! No other setting on the campaign was changed. The change was done on 4-17-18. So comparing the numbers for 3/20 - 3/31 and 4/20 - 4/30 (basically the 20th through the last day of the month). Day parting is in place for both time periods at the same settings. Default Max CPC stayed the same as well.Gained an additional 28 clicks with standard delivery turned on.My impression share grew from 47.40% to 70.29%.The CTR dropped from 46.67% to 39.95%Conversion ratio dropped from 46.61% to 35.62%Avg CPC dropped .55 cents with standard delivery turned on.The campaign spent $23 less with standard delivery turned on.Avg Pos. stayed the same.Thoughts????
Ok guys... My results are in. We made the change to switch from Accelerated delivery to Standard delivery for our Brand Campaign. That is the only change that was made! No other setting on the campaign was changed. The change was done on 4-17-18. So comparing the numbers for 3/20 - 3/31 and 4/20 - 4/30 (basically the 20th through the last day of the month). Day parting is in place for both time periods at the same settings. Default Max CPC stayed the same as well.
Gained an additional 28 clicks with standard delivery turned on.
My impression share grew from 47.40% to 70.29%.
The CTR dropped from 46.67% to 39.95%
Conversion ratio dropped from 46.61% to 35.62%
Avg CPC dropped .55 cents with standard delivery turned on.
The campaign spent $23 less with standard delivery turned on.
Avg Pos. stayed the same.
Thoughts????
