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Great post, Alex!It takes 8+ touchpoints for a customer to make a decision to purchase so gradual (while continuous) engagement is so crucial! This means your customer is seeing your ad on Facebook (crafted with their specific vehicle search criteria in mind), your inventory on Instagram, your vehicle specs on your website, your customer reviews on Google, and populating at the top of their search results with a Google Ad (so, there are 5 of the touchpoints you need right there).Roll that a seasoned sales professional's sales strategy and you have a killer combination that brings leads to the dealer's doorstep - without relying on third-party providers.
Great post, Alex!
It takes 8+ touchpoints for a customer to make a decision to purchase so gradual (while continuous) engagement is so crucial! This means your customer is seeing your ad on Facebook (crafted with their specific vehicle search criteria in mind), your inventory on Instagram, your vehicle specs on your website, your customer reviews on Google, and populating at the top of their search results with a Google Ad (so, there are 5 of the touchpoints you need right there).
Roll that a seasoned sales professional's sales strategy and you have a killer combination that brings leads to the dealer's doorstep - without relying on third-party providers.
