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[USER=142]@ryan.leslie[/USER] and [USER=2]@Alex Snyder[/USER] turn your vendor brains off for a second and focus on down to the retail Salesperson level. We track their performance based on sales and how well they convert the opportunity given to them (30-day rolling). They don't care about ROI or attribution and they all get an even mix of sources. Using the Breakdown examples, if you were measuring the success of a salesperson working Internet leads, how would you measure their close rate? Everything they sold in the last 30 days divided out by the count of leads? Or, everything they sold in the last 30-days but only if it was part of the leads counted in the last 30 days?