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I did not use my vendor brain to answer you.  This is how I did it at Checkered Flag and how I do it to measure our own advertising at FRIKINtech.


But you're now asking about salespeople.


Other than attribution, I don't think there is a difference in measuring.  I would measure a salesperson's close rate based on how many NEW customers (leads/opportunities) they worked vs. how many deals they sold in that calendar month.


[USER=3319]@Rob[/USER] stated it simply.