• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Reply to thread

wow, bad a** scatter plot RE. I'll add a twist to this.


UC Product profile leads itself to lead gen. Is a SUPPLY vs DEMAND report*:


Reno NV: 32 Brands • Median Marketshare 1.3%


WINNER:

[ATTACH=full]8270[/ATTACH]


LOSERS:

[ATTACH=full]8271[/ATTACH]


WINNER:

[ATTACH=full]8269[/ATTACH]

Take away: Identical counts of Ford and GMC used create >2x leads vs Hyundai & Nissan


Every market is unique,  each marketplace has winners and losers in the lead gen race. The inventory mix can swing lead gen rates, and possibly the closing rates too.

[ATTACH=full]8273[/ATTACH]


*I made a custom report using CARS Commerce data. Its an eye popper.